Consultancy Services

Helping brands build digital bridges in the US

The economic partnership between the United States and the United Kingdom is a model of bilateral trade. The combined foreign direct investment (FDI)  between the UK and the USA is over $1.3 trillion and with Brexit this bilateral relationship promises to become even stronger in 2021.

At Mayfair we leverage our networks on both sides of the “Pond” to support US and UK clients whether they are investigating new market opportunities or growing an existing digital or physical  brand presence here in the USA.  Our approach is project based and flexible to the client typically falling into three discreet areas of marketing consultancy and support. 

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Opportunity Insights

PREPARING THE BRIDGE

Market Opportunity Assessment  

Customer Insights Development

Cross Atlantic Brand Receptivity

Channel Partnership Discovery

Digital Needs Assessment

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Marketing Strategy and Planning

DESIGNING THE BRIDGE

US Customer and Brand Personas

Campaign and Creative Ideation

Marketing Plan Development

Digital Roll Out Specifications

KPI Definition and Dashboard

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In-Marketing Execution

BUILDING THE BRIDGE

Multi-channel Asset Library

 Web Design and Development

 Video and Social content

 Inbound and Outbound Content Marketing

 Lead Management and CRM

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