Yellow Tag campaign

Yellow tag is a bi-yearly ad campaign that promotes non-national brand labels to customers across 220 stores and millions online.  Offering deals on wine spirits and beer, the customers are given the top recommendations from Total wine buyers and experts across the world. The campaign is made upwards of 150 digital assets, across the e-commerce site, mobile app, email and social media. Platform in-store and video signage is created to enhance the in-store shopping buying experience.



[Contract Portfolio of Tim McCracken. Copyright © 2020 Total Wine & More]

In-store signage

Ecommerce Graphics

Email – Social media